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BFF DXB

BFF Pub and Sports Bar

A popular sports bar in Dubai, BFF is known to have one of the biggest venues for football screening and one of the selected few bars to sell guinness.

The Challenge

To Amplify their presence on Social Media with better visuals that focus more on the bar and its properties to help encourage more people to visit, The target was to attract the sports crowd and evolve their new sports brunch concept and major sporting events as the venue can cater for large crowds.

The Strategy

The page was previously flooded with posts about daily offers only. Hence our strategy was to humanize the brand and fill the page with content to increase user engagement. We began shooting with influencers and repost UGC (user-generated content) to spread awareness and interest through word of mouth. We made sure the brand is more lifestyle focused and also complimented the organic efforts with Paid adverts to ensure footfall increased for weekly events and the major sporting events.

The Results

That make client very happy and excited to get more success

2K

New Followers

30%

The Reservations have gone up

30%

Increasing the Engagement Rate

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That make client very happy and excited to get more success




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